67 Salem Street, North End, Boston 617.742.0484 shakethetree@rcn.com

Setting up shop

img_3865 One of my favorite things to do in my shop is come in super early (yes, before the sun even rises) and set up all of the displays! I love  the creative burst of energy that actually starts months before at various designer trade shows, open studios, and local handmade craft markets, where I begin the process of imagining next season’s displays. In this business, I am always a season or two ahead,( so, as of this moment in October, I am planning Spring!)

As I shop for beautiful clothes, candles, tabletop, cookbooks, etc..I plan out themes, often based on color, holidays, seasons or specific feelings/images like “comfy, home,” “winter cabin” “rosegold and white,” “paris flower markets” or “moroccan bazaar.” I love visualizing months in advance how it will al come together and flow. So, on these crazy early mornings, double espresso in hand, I move every single item in the shop to its perfect home! I did a massive store turn around about two weeks ago, will do it again next week and then mid November, you can find me at 6 am up to my ears in tinsel, glitter, ornaments and pine scented candles setting up new displays with all things Christmas!

Xoxo