Have you heard the word “Hygge” around the design world lately? This Danish word refers to a feeling of coziness and wellness – imagine sitting snuggled in front of a fire in the middle a wild snowstorm, wrapped in a hand knit blanket, sipping hot cocoa, with a favorite novel. Scandanavian winters, filled with ice and darkness, are legend. Boston winters are not quite so bad, but we all love that feeling of home. As our first snowstorm has arrived and the holidays are coming up, we assembled a few of our favorite things to help you get your Hygge on this winter!
Need the perfect gift for your main squeeze? Holiday Cards? Cool new ornaments for your Charlie Brown Christmas Tree? Cookbooks for Holiday Parties? Secret Santa treats for your office mate? Yankee Swap Sweets for your Book Group? A little something for your Best Gal pal? Stocking stuffers for the whole Fam?
We’ve got you covered for all of your Holiday Giving! OPEN daily till xmas 10am till 8 pm
Just sending some big love to our favorite local KNITTER (and Shaker) Deanna DeRouchey who hand knits our super popular Pom Pom hats! Deanna started her homegrown business (under the name DeRoucheau) in 2009 when she was living in California! She moved to Boston in 2014 and has her hats (and gorgeous blankets) in Anthropologie, Urban Outfitters and in small shops from Brooklyn to Japan! We love carrying her wool blend hats and love having her on staff!
Are you a Do-It-Yourself Crafter of Holiday Gifts? Is someone on your Holiday List a Maker at heart?
Check out our favorite inspirational books! Food Gift Love is written by Maggie Battista, creator of the online shop – Eat Boutique, featuring small batch products, and the creative force behind local foodie pop ups! Her recipes will inspire you to get into the kitchen and lovingly create your own holiday treats!
The Maker, by Tamara Maynes, is a beautifully illustrated insightful entry into the world of makers. Get inspired!
I actually went to high school,with jewelry designer Jill Schwartz, owner of Elements, based in Great Barrington, Mass. We rediscovered each other years later at a Crafts Show and I fell in love with her vintage groove aesthetic. Each piece is handmade using antique and original cast findings, glass, chain, cloth, pearls and stones! Each one is like a mini work of art and adds the final touch to special outfits. we have sold quite a few to brides and bridal parties! (Photos of local photographer Katie Salerno and local blogger Aline Chaprazian)
Every few weeks, I come in at the crack of dawn and re-do every display, cleaning, moving inventory, adding new goodies! It’s a good 6 to 8 hours of work but absolutely one of my favorite things to do….Here are a few pics of our latest re-do…
Just starting to put out our fall clothing lines! Trends to watch out for this season include bell sleeves, off the shoulder, plaid, flannel, lace, velvet, key hole necklines and bits of metallics! Here’s a few of our favorites…
I’m realizing that my home design aesthetic runs the gamut from wildly colorful patterns to serene neutrals. Wandering through my home, I see that some rooms are painted in earth tones with soft pale furniture and a small pop of color, while others are straight up boho style with beautiful colorful ceramics and sparkly woven fabrics that I have collected from trips to Laos, Morocco and India.
When buying for Shake’s ceramic section, my tastes have spanned the patterned to neutral as well..Here are a few fall favorites…
Our small Baby section is welcoming new additions this fall…welcome banners, new Congrats cards, more Jellycat stuffed animals, and a few brand new clothing lines! Keep us in mind for your next Baby Shower gift!
In the crazy world of Fasion, FALL season starts in June. Yes, June.
Just as the summer sun is dazzling, the air is thick with humidity and I’m drinking chilled Rosé, our autumn deliveries of cozy knit sweaters, heavy weight coats, bell sleeve tops and long pants start arriving. We unpack the boxes and stack everything in the back, not daring to bring most of it out till late August!
In July, however we stock “Transition” – beautiful clothing that you can wear now but will carry into fall…sleeveless dresses, light weight or off the shoulder tops in neutrals, blacks or autumn tones!
Big thanks to Ashley and Maddie, Shake staffers for modeling and to Shaker Deanna for being our resident photographer❤️
Also, a big shout out to our Salem Street neighbor, Salmagundi, the best Hat Shop in Boston! We love collaborating with them for photo shoots – this is Emily, one of the chief hatters…
A huge part of owning a small shop is keeping the displays fresh and exciting! Merchandising is probably my favorite thing to do, and a full store re-do easily takes 6-8 hours!
When I am at design trade shows, I try to imagine future display areas, picking themes, based on color, season, and motifs. I place orders from different vendors to curate how the displays will come together. Then, months later, when the inventory finally arrives, the actual setting up begins. Every few weeks, we move every single item to its perfect spot, often times changing mid-way if the look isn’t right.
Back in college, I took lots of classes at the Museum School, mostly drawing, and for years before I had the shop, I missed the flow of visual creativity in my work and home life. Doing the displays feels like a moving in-the-moment creative meditation where each piece falls into its rightful place. I’m so grateful that doing this counts as “work” because it honestly just feels like “play!”
Confession – I am totally obsessed with Rifle Design! Anna Bond, owner and designer, creates beautiful illustrations, often focused on botanical themes! The illustrations are then printed as posters, journals, memo pads, recipe boxes, greeting cards, calendars and planners! They even make wallpaper, which, by the way, I am dying to buy for our house (available only through Hygge and West, yes, look them up!)
We just met with them to re-order and now have a ton of their newest journals and Art Prints in stock!
When it’s quiet or rainy outside, I often find myself flipping though our collection of recipe books, planning and imagining summer brunches, BBQs, farm fresh dinners and cocktail/appetizer parties! For me, planning the menu and setting everything up on Shake’s platters and trays is half the fun!
This summer I’ve been really into a more natural tablescape, using rough cut mango wood bark plates or Bamboo trays from Be Home, a small company committed to designing with sustainable resources.
Below are my two favorite cookbooks this summer! Volante Farm is a local farm, based in Needham, MA, and this is their very first book of recipes! Gather is simply beautiful and inspiring!
We love supporting small independently owned small-batch local businesses! For over ten years we have been selling lavender/peppermint Momma’s Belly Butter, made in Newburyport, Mass, by the Plum Island Soap Company! Using all natural ingredients and essential oils, the belly butters make great gifts for moms-to-be!
Fragrances brighten your mood and can complete an outfit. I have a small collection of love bottles on my dresser and I vary my choices daily, depending on season, the hour, where I am heading and what I’m wearing ! I tend to like dark, woodsy and complex notes, but I know so many others love garden florals, citrus fruits or vanilla coconut tones. Shake stocks perfumes in all of these fragrance categories from a number of different makers but TOKYO MILK, made by Colorado-based Margot Elena is one of my most favorite collections! Here are few winners:
Spend the afternoon wandering through the historic North End neighborhood and Boston waterfront and stop into Shake on Saturday, June 10th(1-3) for our Cocktail Bitters + Shrubs Tasting with THE HUDSON STANDARD!
Based in upstate NY, Hudson Standard creates small-batch handcrafted bitters and syrups to flavor cocktails and sparkling waters. They partner with local farms to
source fruits and herbs!
Just a BIG THANK YOU to all of our wonderful customers, my amazing staff, and my incredibe family who have supported me for the last 23 years!
Opened in the late Spring of 1994, we have started out as an etsy-like handmade craft gallery in Brookline Village and then moved into the North End in 2004, just as the Greenway was rolling out. We dropped the “gallery” concept and evolved into our current aesthetic and mix of clothing, jewelry, home goods, apothecary, small-batch edible treats, baby gifts, and global cookbooks!
I moved the shop three times, re-designed the shop displays a gazillion times, made a ton of neighborhood friends, watched my dedicated staff grow from college students to 30-something professionals and parents, witnessed ever-changing style trends and survived the ups and downs of a volatile economy. Yes, it’s been a long haul and I am so grateful for the kick-ass moment I had in ’94 to jump head first into owning this business!
One of my favorite things to do is to find new makers and invite them into the shop. Our most recent discovery is KEATS, based in Ohio, which handcrafts small batch organic soap and skincare, using gorgeous essential oils. We love their sweet packaging and believe they will make beautiful gifts for your friends and treats for yourselves!