In the crazy world of Fasion, FALL season starts in June. Yes, June.
Just as the summer sun is dazzling, the air is thick with humidity and I’m drinking chilled Rosé, our autumn deliveries of cozy knit sweaters, heavy weight coats, bell sleeve tops and long pants start arriving. We unpack the boxes and stack everything in the back, not daring to bring most of it out till late August!
In July, however we stock “Transition” – beautiful clothing that you can wear now but will carry into fall…sleeveless dresses, light weight or off the shoulder tops in neutrals, blacks or autumn tones!
Big thanks to Ashley and Maddie, Shake staffers for modeling and to Shaker Deanna for being our resident photographer❤️
Also, a big shout out to our Salem Street neighbor, Salmagundi, the best Hat Shop in Boston! We love collaborating with them for photo shoots – this is Emily, one of the chief hatters…
A huge part of owning a small shop is keeping the displays fresh and exciting! Merchandising is probably my favorite thing to do, and a full store re-do easily takes 6-8 hours!
When I am at design trade shows, I try to imagine future display areas, picking themes, based on color, season, and motifs. I place orders from different vendors to curate how the displays will come together. Then, months later, when the inventory finally arrives, the actual setting up begins. Every few weeks, we move every single item to its perfect spot, often times changing mid-way if the look isn’t right.
Back in college, I took lots of classes at the Museum School, mostly drawing, and for years before I had the shop, I missed the flow of visual creativity in my work and home life. Doing the displays feels like a moving in-the-moment creative meditation where each piece falls into its rightful place. I’m so grateful that doing this counts as “work” because it honestly just feels like “play!”
Confession – I am totally obsessed with Rifle Design! Anna Bond, owner and designer, creates beautiful illustrations, often focused on botanical themes! The illustrations are then printed as posters, journals, memo pads, recipe boxes, greeting cards, calendars and planners! They even make wallpaper, which, by the way, I am dying to buy for our house (available only through Hygge and West, yes, look them up!)
We just met with them to re-order and now have a ton of their newest journals and Art Prints in stock!